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# MetriFi

## Sitemaps
- [XML Sitemap](https://metrifi.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What credit union A/B tests suggest for a community bank website redesign](https://metrifi.com/blog/credit-union-ab-tests-community-bank-website-redesign/): A community bank planning a website redesign usually gets two kinds of advice: what looks modern, and what other banks have done. Neither tells you which changes will bring in more loan and deposit applications.
- [How MetriFi measured its own GEO experiment, and what the result cannot prove.](https://metrifi.com/blog/how-metrifi-measured-its-own-geo-experiment/): A company that sells generative engine optimization (GEO) reporting that GEO worked on its own website should make any reader skeptical. So this article starts with how MetriFi set up the experiment, what it wrote down before anything shipped, and the limits of the result. The numbers come after.
- [A/B Test 98: Persistent header join button increased product page CTR 53%](https://metrifi.com/blog/ab-test-98-persistent-header-join-button-increased-product-page-ctr-53/): A credit union's website header served only existing members with a login button while prospects had no persistent path to membership. Adding a blue "Join now" button next to "Log In" lifted product page CTR 53% at 100% confidence across nearly 49,000 visitors. One button, no other page changes, delivered one of the highest-impact results in the series.
- [What Generative Engine Optimization is, and why it matters for bank and credit union websites](https://metrifi.com/blog/generative-engine-optimization-geo-for-banks-and-credit-unions/): Generative engine optimization, usually shortened to GEO, is the practice of structuring an institution's website and published content so that AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews name and cite that institution when they answer a question.
- [How Pearl Hawaii Went From Invisible to Cited in AI Answers About Oʻahu CD Rates](https://metrifi.com/blog/how-pearl-hawaii-increased-ai-visibility-with-structure-not-more-content/): When someone asks an AI assistant where to find the best certificate of deposit rates in Oʻahu, a familiar set of Hawaii institutions tends to come back. For most of 2025, Pearl Hawaii Federal Credit Union was not one of them, even though its rates were competitive.
- [A/B Test 93: Single-CTA hero with need-based product grouping likely increased CTR 90%](https://metrifi.com/blog/credit-union-ab-test-single-cta-hero-increased-product-page-ctr-90/): A niche credit union's product options page lost 80-90% of visitors without a single click. Replacing five competing hero links with one flagship CTA and organizing loans by business need instead of product name likely doubled CTR at 86.48% confidence. The redesign also eliminated hover-to-reveal tile labels that hid link destinations.
- [How to know if your new credit union website is actually growing loans and deposits](https://metrifi.com/blog/is-your-new-credit-union-website-actually-growing-loans-and-deposits/): When a credit union relaunches its website, the questions come quickly. Did bounce rate drop? Are pages loading faster? What did the satisfaction survey say? Those are fine things to know. But none of them answer the question your board actually cares about: How many new loans and accounts are we getting?
- [Introducing the new MetriFi platform](https://metrifi.com/blog/introducing-the-new-metrifi-platform/): Our tools for AI visibility (GEO) and conversion optimization (CRO) now live under one roof and one login: the MetriFi platform. Two products are being renamed as part of this. Paraloom is now MetriFi GEO, and the MetriFi funnels app is now MetriFi CRO.
- [How Zing Credit Union improved its AI visibility by addressing competitors](https://metrifi.com/blog/how-zing-credit-union-improved-its-ai-visibility-by-addressing-competitors/): Zing Credit Union offers business banking services in the Denver Metro area like checking accounts, lending, treasury management and are competitive with any option in the market. But when local business owners turned to AI tools like ChatGPT to ask "what are the best credit unions for business banking in Denver?", Zing wasn't consistently showing up in the answer.
- [A/B Test 96: Trust-forward mortgage page with process steps increased CTR 99%](https://metrifi.com/blog/ab-test-96-trust-forward-mortgage-page-with-process-steps-increased-ctr-99/): A mortgage product page redesign replaced passive informational framing with explicit trust signals, a visible three-step homeownership process, and action-oriented CTAs throughout. The redesign nearly doubled CTR from 12% to 24% at 99% confidence across 334 total conversions, showing that a functional page can still leave significant engagement unrealized.
- [A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%](https://metrifi.com/blog/making-rates-and-calculators-prominent-boosted-auto-loan-click-throughs-by-50-percent/): Centricity CU wanted more auto loans.
- [A/B Test: Featuring the right product first boosts Money Market clicks by 191%](https://metrifi.com/blog/a-b-test-featuring-the-right-product-first-boosts-money-market-clicks-by-191/): Our philosophy with A/B testing and credit union website design is that if you want to see a big impact, you usually have to make big changes. However, sometimes small changes can make a massive difference in how members interact with products, especially when the change causes something to be more prominent than before. This case study shows just how powerful one adjustment can be: by simply making the Premier Money Market account the main option on its product page, Redwood Credit Union achieved a 191% increase in clicks to the application form.
- [The 2026 Credit Union Website Design Playbook: Five Decisions for Real Growth](https://metrifi.com/blog/the-2026-credit-union-website-design-playbook-five-decisions-for-real-growth/): AI is rewriting how people use the web. That matters for one simple reason: your website remains the front door for most prospective members, yet a growing share of “visitors” aren’t people at all—they are AI agents gathering answers and taking actions on users’ behalf. If your 2026 credit union website design plan serves only humans or only AI, you’ll lose ground to institutions that fund both.
- [BloomCU is now MetriFi: A new chapter in truth-driven growth](https://metrifi.com/blog/bloomcu-is-now-metrifi-a-new-chapter-in-truth-driven-growth/): After a decade of building credit union websites under the BloomCU name, I want to share an important evolution in our journey—and what it means for you.
- [A/B test: By showing a premium checking account first, it got 214% more signups](https://metrifi.com/blog/a-b-test-by-showing-a-premium-checking-account-first-it-got-214-more-signups/): Alta Vista Credit Union wanted to open more Prestige Checking accounts, which is the credit union’s most valuable checking account.
- [Usability test: How easy-to-use are your product comparison pages?](https://metrifi.com/blog/how-easy-to-use-are-your-product-comparison-pages/): Some credit unions have product comparison pages, which help website visitors learn the difference between a group of similar, yet, functionally different products. When done right, these pages can be a big help in moving users towards making a decision and opening an account or loan.
- [A/B test: Clear calls to action and gradual lead capture increased leads by 193%](https://metrifi.com/blog/a-b-test-clear-calls-to-action-and-gradual-lead-capture-increased-leads-by-193/): We ran an experiment with Centricity Credit Union that showed the impact a clear CTA (call to action) and multistep lead capture experience can have on overall lead capture rates.
- [Usability test: Place your “Log In” button top-right](https://metrifi.com/blog/place-your-log-in-button-top-right/): We ran usability studies with four different credit union website designs to see how easily people can access online banking when a login button is placed in the top-right of a website's navigation.
- [A/B test: Prioritizing popular information produced 66% more auto loan applications](https://metrifi.com/blog/a-b-test-prioritizing-popular-information-produced-66-more-auto-loan-applications/): This experiment shows that you can get more applications by emphasizing the information your users care about most.
- [A/B test: Not requiring loan calculation can increase lead capture by 114%](https://metrifi.com/blog/not-requiring-loan-calculation-can-increase-lead-capture-by-114/): We ran an experiment with Alta Vista Credit Union that showed the impact a required calculator can have on overall application completion rates.
- [Make your navigation like other websites](https://metrifi.com/blog/make-your-navigation-like-other-websites/): Follow Jakob's Law by making your navigation look and function like other websites users are familiar with. Don’t reinvent the wheel.
- [Provide fewer options in navigation](https://metrifi.com/blog/provide-fewer-options-in-navigation/): Follow Hick's Law and help users make faster decisions by providing less uncategorized options in navigation. As options increase, categorizing options using Miller's Law.
- [Miller’s Law says to limit lists to 7 items or fewer](https://metrifi.com/blog/millers-law-says-to-limit-lists-to-7-items-or-fewer/): The number of objects an average human can hold in working memory is 7 ± 2.
- [Organize your navigation by topic](https://metrifi.com/blog/organize-your-navigation-by-topic/): Organize your navigation by topic (e.g., checking, saving, loans, etc) rather than by content format (e.g., videos, podcasts, articles, etc).
- [Secondary research: Use the Serial Position Effect to make the most important things in your navigation stand out](https://metrifi.com/blog/use-the-serial-position-effect-to-make-the-most-important-things-in-your-navigation-stand-out/): Order items in a navigation list by importance based on Serial Position Effect:
- [Use generic names for products and services](https://metrifi.com/blog/use-generic-names-for-products-and-services/): Use generic names for products and services rather than fancy, made-up ones. For example, call a free checking account "Free Checking" as opposed to a made-up or ambiguous name such as "Silver Checking", "Prime Checking" or "Community Checking".
- [Usability test: Where to place “Mobile Banking” in your website navigation](https://metrifi.com/blog/where-to-place-mobile-banking-in-your-website-navigation/): Place "Mobile Banking" under "Online & Mobile".
- [Usability test: Can users find an “About” page in the navigation when it’s nested under “More”?](https://metrifi.com/blog/usability-test-can-users-find-an-about-page-in-the-navigation-when-its-nested-under-more/): BloomCU conducted a usability study with 5 consumers to find the best Screen Usability Score (SCUS), which measures how easy it is for a user to perform a given task.
- [Usability test: How easily can people find these Top 5 things on your contact page?](https://metrifi.com/blog/how-easily-can-people-find-these-top-5-things-on-your-contact-page/): If your credit union is like most, then "Contact Us" is one of the most popular pages on your website. As such, it's important to understand what things people are looking for and how to make them easy to find. We pulled data from our clients' analytics and found that the following five things are what people click on most when visiting a contact page.
- [Usability test: How easily can people do these 4 things on your branch location pages?](https://metrifi.com/blog/how-easily-can-people-do-these-4-things-on-your-branch-location-pages/): Some credit unions have pages for their individual branch locations, which help website visitors learn what your branches offer. Plus, when optimized for local SEO, they can show up in local searches and bring people to your site.
- [How personalization works on a website (live example)](https://metrifi.com/blog/how-personalization-works-on-a-website-live-example/): Personalization can have a big impact on a credit union website design. For instance, HFS Federal Credit Union got 3x more re-visits to its products by showing people personalized messages. But, how does it work?
- [Video: How to measure & improve your website’s conversion rate](https://metrifi.com/blog/video-how-to-measure-improve-your-websites-conversion-rate/): 
- [How to improve the conversion rate of your credit union website](https://metrifi.com/blog/how-to-improve-the-conversion-rate-of-your-credit-union-website/): In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results? 
- [How should you measure the success of your credit union website?](https://metrifi.com/blog/how-should-you-measure-the-success-of-your-credit-union-website/): We know the job of your credit union website, and we know how your website should do that job. But don’t stop now! How do you know if your website is doing the job well? 
- [How should your website do its job?](https://metrifi.com/blog/how-should-your-website-do-its-job/): We’ve defined the job of your credit union website (see this post for a refresher), and that’s a great first step to creating a stellar site. But you won’t get very far if you stop there. Next we need to dig into how your website should successfully do its job. To make it simple, we’ve broken it down into six simple things your website should be doing in order to convince people to choose your credit union.
- [What is the job of your credit union website?](https://metrifi.com/blog/what-is-the-job-of-your-credit-union-website/): What is the job of your website?
- [COVID-19—Why your credit union website matters even more right now](https://metrifi.com/blog/covid-19-why-your-credit-union-website-matters-even-more-right-now/): Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website. 
- [How to experience your credit union website through the eyes of your user](https://metrifi.com/blog/how-to-experience-your-credit-union-website-through-the-eyes-of-your-user/): “Put yourself in the customer’s shoes.”
- [How to get 6x more leads from your credit union website](https://metrifi.com/blog/how-to-get-6x-more-leads-from-your-credit-union-website/): Spoiler alert: If you want your website to generate way more leads, then put a lead capture form at the beginning of your application process.
- [What is A/B Testing and Why Should I Do It?](https://metrifi.com/blog/what-is-a-b-testing-and-why-should-i-do-it/): Many companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests. 
- [9 Tips for Writing CTAs that Inspire the Right Action](https://metrifi.com/blog/9-tips-for-writing-ctas-that-inspire-the-right-action/): Calls to action (CTAs) are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action. 
- [Everything You Need to Know About Translating Your Credit Union Website](https://metrifi.com/blog/everything-you-need-to-know-about-translating-your-credit-union-website/): According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English sufficiently in everyday matters. In fact, 72.1% of consumers spend most or all of their time on websites in their own language, and 72.4% say they would be more likely to buy a product with information in their own language. 
- [3 Ways to Waste Money on Your Credit Union Website—And 3 Ways to Spend it Wisely](https://metrifi.com/blog/3-ways-to-waste-money-on-your-credit-union-website-and-3-ways-to-spend-it-wisely/): Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest research, here’s what will give you the most bang for your buck—and what’s probably a marina-coated waste of time.
- [Secondary research: If you repeat your call to action, more people will convert](https://metrifi.com/blog/research-shows-if-you-repeat-your-call-to-action-more-people-will-convert/): According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over it. The second time they might pay a bit more attention. It’s only by the third time that it actually starts to stick. 
- [A/B test: Reducing form fields from 14 to 4 increased lead capture rate by 335%](https://metrifi.com/blog/a-b-test-reducing-form-fields-from-14-to-4-increased-lead-capture-rate-by-335/): We ran the following A/b test on PeopleDrivenCU.org.
- [One Really Simple Way to Make Your Website More ADA Compliant](https://metrifi.com/blog/one-really-simple-way-to-make-your-website-more-ada-compliant/): Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every page. 
- [The What, Why, and How of Authentic Images](https://metrifi.com/blog/the-what-why-and-how-of-authentic-images/): Marketing Experiments conducted an A/B test on authentic images vs stock images by testing an authentic photo of the client against a top-performing stock photo on one of the client’s websites. The web page with the real photo had a nearly 35% higher conversion rate than the page with the stock photo. 
- [MAC Webinar: How to Double Your Website Leads](https://metrifi.com/blog/mac-webinar-how-to-double-your-website-leads/): Thursday, October 17, 11:00 am PST / 2:00 pm EST
- [How less content on your website can mean more growth for your credit union ](https://metrifi.com/blog/how-less-content-on-your-website-can-mean-more-growth-for-your-credit-union/): Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous). 
- [Secondary research: Why your credit union web design needs to keep the thumb in mind](https://metrifi.com/blog/why-your-credit-union-web-design-needs-to-keep-the-thumb-in-mind/): In late 2015, mobile web traffic had just passed desktop for the very first time. Fast forward three years, and you can see this event was not just a significant milestone but also a very accurate foreshadowing for the world’s current state of mobile obsession. Up to 70% of web traffic takes place on mobile devices, and more people now own a cell phone than a toothbrush (we’re not sure how to feel about that…)
- [How to tell the story of your credit union and win business](https://metrifi.com/blog/how-to-tell-the-story-of-your-credit-union-and-win-business/): Branding is hard. For years, I’ve asked credit union marketers, “Why should I bank with you over any other financial institution?” At first, many have unattractive answers, but I’ve seen them go on to craft compelling brand messages by following a simple framework.
- [How to Combine Website Search with Engageware and Delight Your Members](https://metrifi.com/blog/how-to-combine-website-search-with-engageware-and-delight-your-members/): Your credit union's contact center gets inundated with questions:
- [Why you shouldn’t put credit cards under “Loans” on your website](https://metrifi.com/blog/why-you-shouldnt-put-credit-cards-under-loans-on-your-website/): If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot.
- [7 copywriting principles that will seriously improve your credit union website design](https://metrifi.com/blog/7-copywriting-principles-that-will-seriously-improve-your-credit-union-website-design/): Your website is your most important branch. It gets more visitors than any of your physical locations, and it’s where your younger members will most likely go first. That’s why it’s essential that every aspect is in perfect shape. Not only should you have a beautiful, conversion-friendly aesthetic, but you should have good copy as well.
- [Usability test: Noun-based labels make websites nearly twice as easy to navigate](https://metrifi.com/blog/noun-based-labels-make-websites-nearly-twice-as-easy-to-navigate/): We've all experienced what it's like to use a website with awful navigation: it's about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That's why navigation can make or break your credit union website design.
- [OAS FCU’s new credit union website design wins prestigious Diamond Award](https://metrifi.com/blog/oas-fcus-new-credit-union-website-design-wins-prestigious-diamond-award/): OREM, UT (April 9, 2019) — CUNA just awarded OAS FCU a Diamond Award in recognition of their extraordinarily well-designed website. The website was built by seasoned credit union website design agency MetriFi (formerly BloomCU).
- [How many leads does your website get? Here’s the simplest way to track conversions](https://metrifi.com/blog/how-many-leads-does-your-website-get-heres-the-simplest-way-to-track-conversions/): Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something crazy:
- [Magnolia FCU launches new credit union website design with MetriFi (formerly BloomCU)](https://metrifi.com/blog/magnolia-fcu-launches-new-credit-union-website-design-with-bloomcu/): OREM, UT (March 14, 2019) — The wait is finally over—Magnolia Federal Credit Union is pleased to announce the launch of their brand new credit union website design, proudly built by MetriFi (formerly BloomCU). The makeover and enhanced technology will offer a unique user experience for Magnolia FCU’s members.
- [Limestone FCU begins new credit union website design development with MetriFi (formerly BloomCU)](https://metrifi.com/blog/limestone-fcu-begins-new-credit-union-website-design-development-with-bloomcu/): OREM, UT (March 8, 2019) — Exciting design and technology changes are on their way as the award-winning design agency, MetriFi (formerly BloomCU), begins development on Limestone Federal Credit Union’s new website. Ushering in upgraded technology, interactive content, and gorgeous design aspects, the new site will be up and running by Summer 2019.
- [What job causes your credit union to hire a website?](https://metrifi.com/blog/what-job-causes-your-credit-union-to-hire-a-website/): What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory of innovation. He asks, “What job causes you to hire a milkshake?”
- [Background videos are trendy in credit union website design. Should you get one?](https://metrifi.com/blog/background-videos-are-trendy-in-credit-union-website-design-should-you-get-one/): Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with MetriFi (formerly BloomCU) to create a video that would depict OE’s distinct working-man brand.
- [4 myths about credit unions—and how to dispel them on your website](https://metrifi.com/blog/4-myths-about-credit-unions-and-how-to-dispel-them-on-your-website/): Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with credit unions. As the number one touch point with your potential members, your credit union’s website is an ideal place to dispel these myths.
- [Saco Valley Credit Union partners with MetriFi (formerly BloomCU) for elegant new credit union website design](https://metrifi.com/blog/saco-valley-credit-union-partners-with-metrifi-formerly-bloomcu-for-elegant-new-credit-union-website-design/): OREM, UT (January 14, 2019) — Fresh changes are on their way after Saco Valley Credit Union solidified a partnership with award-winning credit union website design agency MetriFi (formerly BloomCU). The new and improved website is guaranteed to be an intuitive and aesthetically gorgeous experience for members. Cutting-edge technology built into the site will enable the credit union to reach a larger audience and boost membership.
- [Why you need instant replay—for your website](https://metrifi.com/blog/why-you-need-instant-replay-for-your-website/): Instant replay is iconic in the world of sports because it helps referees make the right calls. As you know, some calls are hard to make at first sight. Examples:
- [OAS Federal Credit Union Launches New Website Designed by MetriFi (formerly BloomCU)](https://metrifi.com/blog/oas-federal-credit-union-launches-new-website-designed-by-bloomcu/): OREM, UT (December 11, 2018) — MetriFi (formerly BloomCU) is excited to announce the completion and launch of OAS Staff Federal Credit Union’s completely new credit union website design. Packed with upgraded technology and exquisite design aspects, the site is ready to serve the geographically diverse members of OAS FCU.
- [The most important question your credit union website must answer](https://metrifi.com/blog/the-most-important-question-your-credit-union-website-must-answer/): No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve probably never received an inquiry about it.
- [SIU launches upgraded and redesigned credit union website](https://metrifi.com/blog/siu-launches-upgraded-and-redesigned-credit-union-website/): OREM, UT (December 5, 2018) — SIU Credit Union is excited to announce the recent launch of their completely new credit union website design, proudly built by award-winning agency MetriFi (formerly BloomCU).
- [Credit union web design 101: Should you put online banking on your homepage?](https://metrifi.com/blog/credit-union-web-design-101-should-you-put-online-banking-on-your-homepage/): When it comes to credit union website design, there are a lot of questions. What’s the best way to promote things on the website? How can you make the site ADA compliant? Should you put up pictures of Selena Gomez, in hopes of attracting more millenials?
- [A/B test: Personalization increases engagement with credit union web designs by 31%](https://metrifi.com/blog/personalization-increases-engagement-with-credit-union-web-designs-by-31/): Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union websites for hundreds of different reasons. What makes more sense is to create a credit union website design that adapts for each visitor based on data about the user.
- [How to prevent your credit union from becoming a commodity by 2025](https://metrifi.com/blog/how-to-prevent-your-credit-union-from-becoming-a-commodity-by-2025/): Aug 29, 2018
- [6 proven ways to improve the mobile navigation of your credit union website design](https://metrifi.com/blog/6-proven-ways-to-improve-the-mobile-navigation-of-your-credit-union-website-design/): Your navigation menu can make or break your credit union website design. It’s one of the most important parts of your website because that’s how users flow through the site and find information (other than using search). And navigation has to be especially easy-to-use for mobile devices, where space is limited.
- [Use Motion to Improve Your Website with the Law of Common Fate](https://metrifi.com/blog/use-motion-to-improve-your-website-with-the-law-of-common-fate/): When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, there is contrast if objects are moving in different directions or if some objects are stationary.
- [Use Symmetry to Improve the User Experience of Your Credit Union’s Website](https://metrifi.com/blog/use-symmetry-to-improve-the-user-experience-of-your-credit-unions-website/): Symmetry is used in all forms of art and studied in all branches of science.* It exists all around us: in the device you are using to read this; in Einstein’s E=mc2; in Newton’s third law of motion, “For every action, there is an equal and opposite reaction”; in your body (you have two eyes, ears, hands, etc.); and even in your beliefs about justice, fairness, and dialog. Accordingly, designers can use symmetry to make their designs more practical and attractive.
- [Simplify Your Credit Union Web Design by Using the Law of Closure](https://metrifi.com/blog/simplify-your-credit-union-web-design-by-using-the-law-of-closure/): Humans recognize patterns and familiar shapes even if they are incomplete because individual elements are perceived as parts of a larger whole. For example, we perceive the image above as a circle and a square, but it’s really just a collection of curved lines.
- [Why the Law of Similarity Matters in Credit Union Website Design](https://metrifi.com/blog/why-the-law-of-similarity-matters-in-credit-union-website-design/): The Law of Similarity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects within an assortment are similar in color, shape, size, or some other quality, they appear to be related or form a group. These similarities are used by the human mind to distinguish between groups with different qualities. Designers can use this phenomenon to their advantage by making related elements similar in color, shape, or size.
- [How to Use the Law of Proximity in Credit Union Website Design](https://metrifi.com/blog/how-to-use-the-law-of-proximity-in-credit-union-website-design/): The Law of Proximity is one of several principles of visual grouping that come from Gestalt psychology. It states that when objects are near each other they appear to be related or form a group, even if shapes and sizes are significantly different.
- [5 Laws of Credit Union Website Design](https://metrifi.com/blog/5-laws-of-credit-union-website-design/): Your credit union’s website is your biggest and most important branch because more people interact with your website than any of your brick and mortar locations. Given the importance of your website, how it’s designed has a massive impact on the overall brand experience you create for members and nonmembers alike. By following proven laws of user experience, you can make your credit union website design easy to use and increase the number of applications you receive.
- [ADA Compliance Update: ADA Strategy & MetriFi (formerly BloomCU)’s New Partnership with User1st](https://metrifi.com/blog/ada-compliance-update-ada-strategy-bloomcus-new-partnership-with-user1st/): ADA compliance is on the minds of many credit unions right now, and for good reason. Lawsuits are on the rise, so it’s important that credit unions mitigate risk associated with their websites and put themselves in a safe position. Over the last few months, we have had many clients ask us about ADA compliance, what can be done to mitigate risk, and how changes can be made painlessly.
- [How to Make PDFs ADA Compliant](https://metrifi.com/blog/how-to-make-pdfs-ada-compliant/): A couple weeks ago, we discussed how to make the blog posts ADA compliant. In this post, we’ll discuss how to do the same for the PDFs on your credit union website.
- [How Blogging Can Help Your Credit Union Grow](https://metrifi.com/blog/how-blogging-can-help-your-credit-union-grow/): Imagine you’re sitting in a marketing meeting. Besides the uncomfortable chairs and the limited selection of bagels, things are going great! Ideas are flying for new mission statements and punchy, engaging taglines. But then your new colleague Shelly perks up and suggests adding a blog to your credit union website. Actually, she insists on it. “It’s what everyone’s doing” she condescendingly explains.
- [Surefire Ways to Improve the Homepage of Your Credit Union Website Design](https://metrifi.com/blog/surefire-ways-to-improve-the-homepage-of-your-credit-union-website-design/): First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to make a first impression, and first-time visitors almost always view your homepage. That’s why your homepage is so vital. If you want users to have a great experience on your website (and sign up for more loans and accounts) then you need to dazzle them with your home page. This post outlines every element you’ll need to do just that.
- [7 reasons why your website is your most important branch](https://metrifi.com/blog/7-reasons-why-your-website-is-your-most-important-branch/): More people interact with your website than any of your brick and mortar locations, which is why your website is your biggest and most important branch. So, are you giving your credit union website design the attention it deserves?
- [How to Make Your Blog Posts ADA Compliant](https://metrifi.com/blog/how-to-make-your-blog-posts-ada-compliant/): ADA compliance affects every single credit union website. Maybe you’ve already had your website double and triple checked for ADA compliance issues by an auditing company, but are you keeping an eye on the content you post regularly? Here are four things to keep in mind when you’re publishing blog posts on your website.
- [What Every Credit Union Needs to Know about SEO](https://metrifi.com/blog/what-every-credit-union-needs-to-know-about-seo/): Note: BloomCU is now MetriFi. We’ve rebranded to better reflect our focus on data-driven growth and measurable results for credit unions. Same team, same mission. Learn more about the rebrand
- [How to Make Your Credit Union’s Site Navigation Completely Intuitive](https://metrifi.com/blog/how-to-make-your-credit-unions-site-navigation-completely-intuitive/): Have you ever been lost? Maybe you left Google Maps behind for a day. Maybe you were in a foreign country. Being lost, even for just a few minutes, is unsettling. You start to second guess yourself. If you’re lost long enough, you’d give anything for a good set of directions.
- [Secondary research: 7 Data-Proven Tips that Increase Form Submissions](https://metrifi.com/blog/7-data-proven-tricks-that-increase-form-submissions/): If a stranger walked up to you on the street and asked you for your name, email, home address, and phone number, would you answer them?
- [Why Educating is Better than Promoting](https://metrifi.com/blog/why-educating-is-better-than-promoting/): Everyone is seeking for something; and for most people, that “something” is happiness. We all strive for things we believe will make us happy. For instance, I believe that being kind to my wife, having kids, and finding success in my work will produce happiness. As a result of my beliefs, I constantly do things to transport myself from my current situation in life to my desired situation.
- [6 ways to improve your calls to action and increase conversions](https://metrifi.com/blog/6-ways-to-improve-your-calls-to-action-and-increase-conversions/): Why do you spend thousands of dollars on credit union website design? Because you want website visitors to become depositors and borrowers. But if you want people to take action, your calls to action (CTAs) have to be persuasive. That’s why we put together this handy list of six tips: so you can improve your CTAs and reap the rewards of a higher conversion rate.
- [How to be more authentic on your credit union website](https://metrifi.com/blog/how-to-be-more-authentic-on-your-credit-union-website/): A study by the Boston Consulting Group discovered that authenticity is one of the top qualities that attracts consumers to a brand.
- [How to upgrade your credit union website design in 5 seconds](https://metrifi.com/blog/how-to-upgrade-your-credit-union-website-design-in-5-seconds/): You can learn how to improve your credit union website design in mere seconds with a Five Second Test. A Five Second Test asks visitors what information they can determine after viewing a page of your website after just five seconds. The user’s goal, in this short frame of time, is to be able to answer these three questions.
- [How to Position Your Brand and Win More Members](https://metrifi.com/blog/how-to-position-your-brand-and-win-more-members/): Dave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their brands. If you can capture your credit union brand in a simple statement, than that clarity will help your best customers recognize you as something they need—which will lead to more conversions and greater membership growth.
- [People Don’t Buy Products, They Buy Benefits](https://metrifi.com/blog/people-dont-buy-products-they-buy-benefits/): You want to show off your financial products, but how you do so makes a big difference. All marketing copy is not created equal, and there’s more to it than just making sure you avoid pesky grammar issues and spelling mistakes. In particular, the copy on your credit union site has a big impact on your public perception. Your website is the face of your credit union. You need stellar copy there that reflects the true value your credit union has to offer.
- [You run promotions on your website, but you’re doing it wrong](https://metrifi.com/blog/you-run-promotions-on-your-website-but-youre-doing-it-wrong/): Credit unions constantly run promotions on their websites, but they usually do it wrong. Marketers need to tell members about deals, sell them loans, and encourage them to open accounts. However, most credit unions treat promotions like a game of Yahtzee: just roll out a promotion and hope you get a full house. Instead of rolling the dice, a better way to promote is to use strategy and data.
- [True or False: Your Credit Union Website Should Use Testimonials](https://metrifi.com/blog/true-or-false-your-credit-union-website-should-use-testimonials/): You see testimonials all over the internet. Maybe one testimonial has an eagerly smiling picture next to it. Maybe another declares a product to be the greatest thing since sliced bread. Many of the newest and sleekest credit union website designs employ testimonials (example: HFSFCU.org has testimonials all over the place). And there’s a reason for it: studies show testimonials persuade people to act.
- [People Don’t Trust Credit Unions with Ugly Websites](https://metrifi.com/blog/people-dont-trust-credit-unions-with-ugly-websites/): They say in relationships if you don’t have trust, you don’t have anything. This is good advice for anyone, but especially for credit unions. In your line of work, trust is essential. If you’re going to persuade potential members to choose you over bigger, more established banks, they have to trust you can take care of their money and their future. Trust is non-negotiable.
- [MeridiaCU.com UX Review and Scorecard](https://metrifi.com/blog/meridiacu-com-ux-review-and-scorecard/): The UX Review and Scorecard are honest critiques of what is good, what’s ok, and what could be better about your website. All criticism is meant to be constructive.
- [How Meridia Got a Beautiful Credit Union Website Design](https://metrifi.com/blog/how-meridia-got-a-beautiful-credit-union-website-design/): Meridia Community Credit Union was founded in 1955 and is headquartered in Hamburg, New York. Meridia “Goes Beyond” expectations and helps its members rise above ordinary. Accordingly, they wanted to create the best credit union website experience to match their brand: a credit union website that exceeds expectations.
- [ADA Compliance Checklist for Credit Union Websites](https://metrifi.com/blog/ada-compliance-checklist-for-credit-union-websites/): Love it or hate it, your credit union website should be compliant with ADA regulations. Below is a checklist to make compliance easy for you.   ADA Compliance Checklist Images have alternate text that can be read by screen reader software. Recorded video content includes captions. Video or audio-only content is accompanied by text transcript or description. Links are provided to media players required to view content. Headings are presented in logical order. "b" and "i" tags are replaced with "strong" and "em." There are no empty links or heading tags. Presentation does not rely solely on color. Automatically-played audio does not occur or can be stopped. The keyboard can be used to navigate the site. Keyboard focus is never stuck on one particular page element. Time limits provide notifications to the user. Automatically scrolling or blinking content can be stopped. No strobe effects or rapidly flashing colors occur on the site. “Skip navigation” functionality allows keyboard users to quickly access content. Page titles clearly and succinctly describe page content. Buttons and links are clearly and logically named. The language of each page is identified in code. Elements receiving focus do not change content in a substantial way. Invalid form input is identified to the user. Forms have labels and legends that can be read by screen reader software. Live video or audio content includes captions. Contrast ratio between text and page backgrounds is at least 4.5:1 for normal text and 3:1 for large text. Text on pages can be resized to 200% while still maintaining form. Images are not used where text can achieve the same purpose. Pages on the site can be accessed in multiple ways. Keyboard focus is visible and clear. Menus and buttons are used consistently regardless of the user’s location in the site. Users are given suggestions on how to solve input errors. An error prevention technique is used whenever the user is entering sensitive data. Underlined text that does not provide a link is removed. Redundant links on the same page are eliminated or minimized.   Sources ADA Compliance Checklist. (Accessed 18 November 2016). https://www.paperstreet.com/ADA-compliance-checklist/ Website Accessibility Under Title II of the ADA. (Accessed 18 November 2016).  https://www.ada.gov/pcatoolkit/chap5toolkit.htm Title II Checklist (Website Accessibility). (Accessed 18 November 2016).  https://www.ada.gov/pcatoolkit/chap5chklist.htm HTML 508 Checklist. (Accessed 18 November 2016). http://www.hhs.gov/web/section-508/making-files-accessible/checklist/html/index.html WCAG 2.0 Checklist from WebAIM. (Uploaded 21 July 2017). http://webaim.org/standards/wcag/WCAG2Checklist.pdf
- [How the Buying Decision Process applies to credit union website design](https://metrifi.com/blog/how-the-buying-decision-process-applies-to-credit-union-website-design/): If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’ buying decisions. Using this model, your credit union website design (or haunted baseball field) will engage, help, and convert more users.
- [3 Reasons Artificial Intelligence Is the Future of Credit Union Website Design](https://metrifi.com/blog/3-reasons-artificial-intelligence-is-the-future-of-credit-union-website-design/): Imagine a website so intelligent it could understand all your financial goals and give you the optimal advice you need to accomplish them. Does that sound like science fiction? Well, artificial intelligence (AI) is making sci fi reality for credit union website designs.

## Pages
- [Sales Representative Application](https://metrifi.com/sales-representative-application/)
- [Sales Representative for MetriFi](https://metrifi.com/sales-representative-for-metrifi/)
- [A/B Test Calculator](https://metrifi.com/conversion-optimization/ab-test-calculator/)
- [9 winning patterns from auto loan experiments](https://metrifi.com/9-winning-patterns-from-auto-loan-experiments/)
- [Cheat sheet: 7 winning patterns](https://metrifi.com/cheat-sheet-7-winning-patterns/)
- [Website design](https://metrifi.com/website-design/)
- [Generative Engine Optimization](https://metrifi.com/generative-engine-optimization/)
- [Credit Union Website Design](https://metrifi.com/credit-union-website-design/)
- [Thank You – ClickFlow case study](https://metrifi.com/technologies/clickflows/thank-you/)
- [Our Story](https://metrifi.com/our-story/)
- [ClickFlows](https://metrifi.com/technologies/clickflows/)
- [RateStream](https://metrifi.com/technologies/ratestream/)
- [Results](https://metrifi.com/results/)
- [Thank You – Usability Testing Worksheet](https://metrifi.com/resources/usability-testing-worksheet/thank-you/)
- [List of Tools for Conversion Rate Optimization](https://metrifi.com/resources/tools-for-conversion-rate-optimization/thank-you/list-of-tools-for-conversion-rate-optimization/)
- [Thank You – Guide to ADA Services](https://metrifi.com/resources/a-guide-to-ada-services-for-credit-union-websites/thank-you/)
- [Thank You – 5 Laws of Design](https://metrifi.com/resources/5-laws-of-credit-union-website-design/thank-you/)
- [Thank You – Personalization Case Study with HFS](https://metrifi.com/technologies/personalization/personalization-case-study-with-hfs/thank-you-personalization-case-study-with-hfs/)
- [Thank You – Website Revenue Calculator](https://metrifi.com/resources/website-revenue-calculator/thank-you/)
- [Thank You – Style Tile Brief & Template](https://metrifi.com/resources/get-the-style-tile-brief-template/thank-you/)
- [Thank You – Website Strategy Guide](https://metrifi.com/resources/website-strategy-guide/thank-you/)
- [Thank You – Guide to Stock Photos](https://metrifi.com/resources/a-guide-to-stock-photo-sites-for-credit-unions/thank-you/)
- [Thank You – Download a copy of our GTM](https://metrifi.com/resources/download-a-copy-of-our-gtm-container/thank-you/)
- [Thank You – List of CRO Tools](https://metrifi.com/resources/tools-for-conversion-rate-optimization/thank-you/)
- [Thank You – Video: Funnel Analytics](https://metrifi.com/resources/video-how-to-set-up-an-analytics-funnel-step-by-step/thank-you/)
- [Thank You – Story Framework Template](https://metrifi.com/resources/story-framework-template/thank-you/)
- [Watch the video](https://metrifi.com/resources/video-how-to-set-up-an-analytics-funnel-step-by-step/thank-you/watch-the-video/)
- [Video: How to set up an analytics funnel step by step](https://metrifi.com/resources/video-how-to-set-up-an-analytics-funnel-step-by-step/)
- [Download a copy of our GTM container](https://metrifi.com/resources/download-a-copy-of-our-gtm-container/)
- [A Guide to Stock Photo Sites for Credit Unions](https://metrifi.com/resources/a-guide-to-stock-photo-sites-for-credit-unions/)
- [Get the Style Tile Brief & Template](https://metrifi.com/resources/get-the-style-tile-brief-template/)
- [A Guide to ADA Services for Credit Union Websites](https://metrifi.com/resources/a-guide-to-ada-services-for-credit-union-websites/)
- [Branch & ATM locator](https://metrifi.com/technologies/branch-atm-locator/)
- [Financial calculators](https://metrifi.com/technologies/financial-calculators/)
- [Conversion Optimization](https://metrifi.com/conversion-optimization/)
- [Opportunity Intelligence](https://metrifi.com/opportunity-intelligence/)
- [Homepage](https://metrifi.com/)
- [Personalization](https://metrifi.com/technologies/personalization/)
- [Comparison Page](https://metrifi.com/research/comparison-page/)
- [Product page](https://metrifi.com/research/product-page/)
- [Homepage & navigation research](https://metrifi.com/research/homepage-navigation/)
- [Research](https://metrifi.com/research/)
- [Personalization Case Study with HFS](https://metrifi.com/technologies/personalization/personalization-case-study-with-hfs/)
- [Request Payment from MetriFi](https://metrifi.com/request-payment-from-metrifi/)
- [Technologies](https://metrifi.com/technologies/)
- [Our favorite tools for CRO](https://metrifi.com/resources/tools-for-conversion-rate-optimization/)
- [The Story Framework Template](https://metrifi.com/resources/story-framework-template/)
- [Credit Union Website Strategy Guide](https://metrifi.com/resources/website-strategy-guide/)
- [Website Revenue Calculator](https://metrifi.com/resources/website-revenue-calculator/)
- [5 Laws of Credit Union Website Design](https://metrifi.com/resources/5-laws-of-credit-union-website-design/)
- [Usability Testing Worksheet](https://metrifi.com/resources/usability-testing-worksheet/)
- [Blog](https://metrifi.com/blog/)
- [Decision bot](https://metrifi.com/decision-bot/)
- [Upgrade Your MetriFi Request Sent](https://metrifi.com/upgrade-your-metrifi-plan/request-sent/)
- [Upgrade your MetriFi plan](https://metrifi.com/upgrade-your-metrifi-plan/)
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## Locations
- [Example Branch # 1](https://metrifi.com/blog//locations/example-branch-1/)
- [Example Branch # 2](https://metrifi.com/blog//locations/example-branch-2/)
- [Example Branch # 3](https://metrifi.com/blog//locations/example-branch-3/)
- [Example Branch # 4](https://metrifi.com/blog//locations/example-branch-4/)
- [Example Branch # 5](https://metrifi.com/blog//locations/example-branch-5/)
- [Example Branch # 6](https://metrifi.com/blog//locations/example-branch-6/)
- [Example Branch # 7](https://metrifi.com/blog//locations/example-branch-7/)
- [Example Branch # 8](https://metrifi.com/blog//locations/example-branch-8/)
- [Example ATM # 1](https://metrifi.com/blog//locations/valters-osteria-italian-cuisine/)
- [Example ATM # 2](https://metrifi.com/blog//locations/example-atm-2/)
- [Example ATM # 3](https://metrifi.com/blog//locations/example-atm-3/)
- [Example ATM # 4](https://metrifi.com/blog//locations/example-atm-4/)
- [Example ATM # 5](https://metrifi.com/blog//locations/example-atm-5/)

## FAQs
- [Do your A/B test results apply to community bank websites?](https://metrifi.com/blog/faqs/do-your-a-b-test-results-apply-to-community-bank-websites/): Every A/B test MetriFi has published ran on a credit union website. Community bank websites are built from the same pages, and visitors make the same decisions on them, so those results are a strong starting point for a bank redesign, not a guarantee. We cover five of them, and what may not carry over to a bank, in what credit union A/B tests suggest for a community bank website redesign.
- [What happens after launch?](https://metrifi.com/blog/faqs/what-happens-after-launch/): Launch is just the beginning!
- [How is payment structured?](https://metrifi.com/blog/faqs/how-is-payment-structured/): Development is paid for in four chunks:
- [How much does development cost?](https://metrifi.com/blog/faqs/how-much-does-it-cost/): Projects typically range from $30,000–$200,000+. You’ll get a proposal with your exact pricing.
- [How long does development take?](https://metrifi.com/blog/faqs/how-long-does-it-take/): Most credit union website design projects take 3–9 months, depending on the scope of work. Bigger websites take more time and smaller ones take less time.