Benchmark your website and find your biggest conversion leaks, for free
Fact: Most FI websites are missing out on millions in loans and deposits every year. Opportunity Intelligence shows where you're losing conversions—and money—and what you need to fix.
Conversion funnels
See how many users complete each step to apply for a loan or account.
Benchmarking
Compare conversion rates with other FIs to see how you can increase loans and deposits.
Money metrics
Track how much money you make from each product and your entire website.
Trusted by financial institutions
600+
conversion funnels created
$125M+
potential assets uncovered
Start using MetriFi's Opportunity Intelligence now—for free
The first thing MetriFi will do is set up conversion funnels and compare your website with other FIs to see how it stacks up.
You connect Google Analytics
Connect your Google Analytics account with MetriFi and we'll start using the data to build funnels.
MetriFi builds conversion funnels
MetriFi builds your conversion funnels. Funnels show how many people apply for loans and. accounts through your website.
MetriFi compares your funnels with other FIs
MetriFi compares your funnels with other credit unions and banks, so you can see where to improve your site and open more loans and accounts.
How many of your website visitors are applying for loans and accounts?
Most credit unions and banks can't answer that question. MetriFi's Opportunity Intelligence will show you how well your website is converting and how to make it better.
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Rates effective as of: April 14, 2026
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