Research
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A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%
Centricity CU wanted more auto loans. To figure out what was working well on their...
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A/B Test: Featuring the right product first boosts Money Market clicks by 191%
Our philosophy with A/B testing and credit union website design is that if you want...
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A/B test: By showing a premium checking account first, it got 214% more signups
Control (A) Converted at 3.30% with 37 of 1,120 Variant (B) Converted at 10.37% (+214%)...
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Usability test: How easy-to-use are your product comparison pages?
Some credit unions have product comparison pages, which help website visitors learn the difference between...
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A/B test: Clear calls to action and gradual lead capture increased leads by 193%
Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that...
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Usability test: Place your “Log In” button top-right
Usability studies with four credit unions We ran usability studies with four different credit union...
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A/B test: Prioritizing popular information produced 66% more auto loan applications
Case study with Denver Community Credit Union This experiment shows that you can get more...
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A/B test: Not requiring loan calculation can increase lead capture by 114%
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit...
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Secondary research: Use the Serial Position Effect to make the most important things in your navigation stand out
✅ Do this Order items in a navigation list by importance based on Serial Position...
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Usability test: Where to place “Mobile Banking” in your website navigation
✅ Do this Place “Mobile Banking” under “Online & Mobile”. Why Users can find...