Research
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A/B test: Reducing form fields from 14 to 4 increased lead capture rate by 335%
We ran the following A/b test on PeopleDrivenCU.org. Step 1: We analyzed one of their...
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Secondary research: Why your credit union web design needs to keep the thumb in mind
In late 2015, mobile web traffic had just passed desktop for the very first time....
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Usability test: Noun-based labels make websites nearly twice as easy to navigate
We’ve all experienced what it’s like to use a website with awful navigation: it’s about...
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A/B test: Personalization increases engagement with credit union web designs by 31%
Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But...
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Secondary research: 7 Data-Proven Tips that Increase Form Submissions
If a stranger walked up to you on the street and asked you for your...