Research
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A/B test: Prioritizing popular information produced 66% more auto loan applications
Case study with Denver Community Credit Union This experiment shows that you can get more...
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A/B test: Not requiring loan calculation can increase lead capture by 114%
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit...
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Secondary research: Use the Serial Position Effect to make the most important things in your navigation stand out
✅ Do this Order items in a navigation list by importance based on Serial Position...
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Usability test: Where to place “Mobile Banking” in your website navigation
✅ Do this Place “Mobile Banking” under “Online & Mobile”. Why Users can find...
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Usability test: Can users find an “About” page in the navigation when it’s nested under “More”?
Test BloomCU conducted a usability study with 5 consumers to find the best Screen Usability Score...
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Usability test: How easily can people find these Top 5 things on your contact page?
If your credit union is like most, then “Contact Us” is one of the most...
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Usability test: How easily can people do these 4 things on your branch location pages?
Some credit unions have pages for their individual branch locations, which help website visitors learn...
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Secondary research: If you repeat your call to action, more people will convert
According to consumer behavior studies, the average consumer needs to see an ad at least...
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A/B test: Reducing form fields from 14 to 4 increased lead capture rate by 335%
We ran the following A/b test on PeopleDrivenCU.org. Step 1: We analyzed one of their...
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Secondary research: Why your credit union web design needs to keep the thumb in mind
In late 2015, mobile web traffic had just passed desktop for the very first time....