A/B Tests
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A/B Test 96: Trust-forward mortgage page with process steps increased CTR 99%
A mortgage product page redesign replaced passive informational framing with explicit trust signals, a visible three-step homeownership process, and action-oriented CTAs throughout. The redesign nearly doubled CTR from 12% to 24% at 99% confidence across 334 total conversions, showing that a functional page can still leave significant engagement unrealized.
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A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%
Centricity CU wanted more auto loans. To figure out what was working well on their...
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A/B Test: Featuring the right product first boosts Money Market clicks by 191%
Our philosophy with A/B testing and credit union website design is that if you want...
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A/B test: By showing a premium checking account first, it got 214% more signups
Control (A) Converted at 3.30% with 37 of 1,120 Variant (B) Converted at 10.37% (+214%)...
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A/B test: Clear calls to action and gradual lead capture increased leads by 193%
Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that...
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A/B test: Prioritizing popular information produced 66% more auto loan applications
Case study with Denver Community Credit Union This experiment shows that you can get more...
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A/B test: Not requiring loan calculation can increase lead capture by 114%
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit...
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A/B test: Reducing form fields from 14 to 4 increased lead capture rate by 335%
We ran the following A/b test on PeopleDrivenCU.org. Step 1: We analyzed one of their...
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A/B test: Personalization increases engagement with credit union web designs by 31%
Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But...