A/B Tests
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A/B Test 25: Emphasizing lending expertise increased home equity page engagement by 103%
When someone visits a credit union’s home equity loan page, what are they looking for?...
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What credit union A/B tests suggest for a community bank website redesign
A community bank planning a website redesign usually gets two kinds of advice: what looks...
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A/B Test 98: Persistent header join button increased product page CTR 53%
A credit union's website header served only existing members with a login button while prospects had no persistent path to membership. Adding a blue "Join now" button next to "Log In" lifted product page CTR 53% at 100% confidence across nearly 49,000 visitors. One button, no other page changes, delivered one of the highest-impact results in the series.
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A/B Test 93: Single-CTA hero with need-based product grouping likely increased CTR 90%
A niche credit union's product options page lost 80-90% of visitors without a single click. Replacing five competing hero links with one flagship CTA and organizing loans by business need instead of product name likely doubled CTR at 86.48% confidence. The redesign also eliminated hover-to-reveal tile labels that hid link destinations.
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A/B Test 96: Trust-forward mortgage page with process steps increased CTR 99%
A mortgage product page redesign replaced passive informational framing with explicit trust signals, a visible three-step homeownership process, and action-oriented CTAs throughout. The redesign nearly doubled CTR from 12% to 24% at 99% confidence across 334 total conversions, showing that a functional page can still leave significant engagement unrealized.
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A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%
Centricity CU wanted more auto loans. To figure out what was working well on their...
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A/B Test: Featuring the right product first boosts Money Market clicks by 191%
Our philosophy with A/B testing and credit union website design is that if you want...
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A/B test: By showing a premium checking account first, it got 214% more signups
Control (A) Converted at 3.30% with 37 of 1,120 Variant (B) Converted at 10.37% (+214%)...
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A/B test: Clear calls to action and gradual lead capture increased leads by 193%
Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that...
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A/B test: Prioritizing popular information produced 66% more auto loan applications
Case study with Denver Community Credit Union This experiment shows that you can get more...