A/B Tests
-
A/B test: Not requiring loan calculation can increase lead capture by 114%
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit...
-
A/B test: Reducing form fields from 14 to 4 increased lead capture rate by 335%
We ran the following A/b test on PeopleDrivenCU.org. Step 1: We analyzed one of their...
-
A/B test: Personalization increases engagement with credit union web designs by 31%
Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But...