Research
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A/B Test 93: Single-CTA hero with need-based product grouping likely increased CTR 90%
A niche credit union's product options page lost 80-90% of visitors without a single click. Replacing five competing hero links with one flagship CTA and organizing loans by business need instead of product name likely doubled CTR at 86.48% confidence. The redesign also eliminated hover-to-reveal tile labels that hid link destinations.
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Introducing the new MetriFi platform
Our tools for AI visibility (GEO) and conversion optimization (CRO) now live under one...
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How Zing Credit Union improved its AI visibility by addressing competitors
Category: Credit Unions for Business Banking · Denver Metro Platform: MetriFi GEO Baseline Visibility: 66.67%...
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A/B Test 96: Trust-forward mortgage page with process steps increased CTR 99%
A mortgage product page redesign replaced passive informational framing with explicit trust signals, a visible three-step homeownership process, and action-oriented CTAs throughout. The redesign nearly doubled CTR from 12% to 24% at 99% confidence across 334 total conversions, showing that a functional page can still leave significant engagement unrealized.
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A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%
Centricity CU wanted more auto loans. To figure out what was working well on their...
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A/B Test: Featuring the right product first boosts Money Market clicks by 191%
Our philosophy with A/B testing and credit union website design is that if you want...
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A/B test: By showing a premium checking account first, it got 214% more signups
Control (A) Converted at 3.30% with 37 of 1,120 Variant (B) Converted at 10.37% (+214%)...
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Usability test: How easy-to-use are your product comparison pages?
Some credit unions have product comparison pages, which help website visitors learn the difference between...
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A/B test: Clear calls to action and gradual lead capture increased leads by 193%
Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that...
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Usability test: Place your “Log In” button top-right
Usability studies with four credit unions We ran usability studies with four different credit union...