Introducing the new MetriFi platform

Our tools for AI visibility (GEO) and conversion optimization (CRO) now live under one roof and one login: the MetriFi platform. Two products are being renamed as part of this. Paraloom is now MetriFi GEO, and the MetriFi funnels app is now MetriFi CRO.

Why we’re doing this

MetriFi is building a full AI website system for credit unions and banks: one place to design your website, keep improving it with real conversion data, and make sure it shows up when people ask AI for recommendations. These have grown up as related efforts with separate names, separate logins, and separate addresses. Today they come together under one roof: the MetriFi platform.

MetriFi GEO, formerly Paraloom

People are now asking an AI assistants where to bank, which lender to use, and how to open accounts. MetriFi GEO, our Generative Engine Optimization solution, helps your institution get mentioned in AI’s answers and turns that visibility into traffic: website visits from AI agents that are coming to your website to learn about your products and services on behalf of real people. MetriFi GEO tracks how you show up in AI responses, measures the visits related to those mentions, and creates the content that earns them. Same product, same team, same work as Paraloom. New name, new home.

MetriFi CRO, formerly the MetriFi funnels app

Getting found by people and AI agents is half the job. Converting visits into loans and deposits is the other half. MetriFi CRO, our Conversion Rate Optimization solution, is the same funnels app you’ve been using: conversion funnels, peer benchmarks, and AI-powered recommendations. These tools show you where visitors drop off, what it’s costing you, and what to improve next. New name, same product, now alongside the rest of the platform.

Better together

A website that’s well designed for human users, that converts, and that’s visible to AI is stronger than any one of those on its own. On the MetriFi platform, GEO and CRO work side by side under a single MetriFi login. If you’ve used both, they’re now one account behind one sign-in.

If you use either app, reset your password

Your data carries over exactly as it is: campaigns, prompts, experiments, and articles in GEO; funnels, dashboards, and recommendations in CRO. Your email stays the same. Two things do change:

• There’s a new web address: everything now lives at platform.metrifi.com. (The old sign-in links redirect to it).
• You need to reset your password: everyone sets a new one before their first sign-in to the new platform. Reset it here in about a minute.

What’s next

This is one step toward a single, connected AI website system for financial institutions. If you want to learn more about our vision for the new platform, talk with us. If you need help with your account, submit a ticket at support.metrifi.com.