Credit Union Website Design
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A/B test: Making rates and calculators prominent boosted auto loan click-throughs by 50%
Centricity CU wanted more auto loans. To figure out what was working well on their...
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The 2026 Credit Union Website Design Playbook: Five Decisions for Real Growth
AI is rewriting how people use the web. That matters for one simple reason: your...
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Usability test: How easy-to-use are your product comparison pages?
Some credit unions have product comparison pages, which help website visitors learn the difference between...
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A/B test: Clear calls to action and gradual lead capture increased leads by 193%
Case study with Centricity Credit Union We ran an experiment with Centricity Credit Union that...
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Usability test: Place your “Log In” button top-right
Usability studies with four credit unions We ran usability studies with four different credit union...
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A/B test: Prioritizing popular information produced 66% more auto loan applications
Case study with Denver Community Credit Union This experiment shows that you can get more...
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A/B test: Not requiring loan calculation can increase lead capture by 114%
Case study with Alta Vista Credit Union We ran an experiment with Alta Vista Credit...
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Make your navigation like other websites
✅ Do this Follow Jakob’s Law by making your navigation look and function like other...
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Provide fewer options in navigation
✅ Do this Follow Hick’s Law and help users make faster decisions by providing less...
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Miller’s Law says to limit lists to 7 items or fewer
Miller’s Law The number of objects an average human can hold in working memory is...