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Why you shouldn’t put credit cards under “Loans” on your website

If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on some counterintuitive research findings, I’d guess you probably have credit cards in the wrong spot.

If you pick a credit union website at random, you’ll likely find their credit cards under “Loans” in the navigation. Technically, they are loan products, but a study shows that consumers don’t think of credit cards that way.

MetriFi (formerly BloomCU) teamed up with 12 credit unions to conduct a card sorting study with 300 consumers.

[Continue reading on CUInsight …]

 

 

 

 

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