Blog
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Miller’s Law says to limit lists to 7 items or fewer
Miller’s Law The number of objects an average human can hold in working memory is...
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Organize your navigation by topic
✅ Do this Organize your navigation by topic (e.g., checking, saving, loans, etc) rather than...
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Secondary research: Use the Serial Position Effect to make the most important things in your navigation stand out
✅ Do this Order items in a navigation list by importance based on Serial Position...
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Use generic names for products and services
✅ Do this Use generic names for products and services rather than fancy, made-up ones....
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Usability test: Where to place “Mobile Banking” in your website navigation
✅ Do this Place “Mobile Banking” under “Online & Mobile”. Why Users can find...
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Usability test: Can users find an “About” page in the navigation when it’s nested under “More”?
Test BloomCU conducted a usability study with 5 consumers to find the best Screen Usability Score...
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Usability test: How easily can people find these Top 5 things on your contact page?
If your credit union is like most, then “Contact Us” is one of the most...
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Usability test: How easily can people do these 4 things on your branch location pages?
Some credit unions have pages for their individual branch locations, which help website visitors learn...
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How personalization works on a website (live example)
Personalization can have a big impact on a credit union website design. For instance, HFS...
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Video: How to measure & improve your website’s conversion rate
From a marketing perspective, the job of your credit union website is to...